Motion Graphics — Freelance
Motion Graphics — Freelance
A series of ads created for Sony for the initial DVD release of Seinfeld — motion graphics spots announcing the show's first arrival on home video.
Why it matters: Seinfeld's first DVD release was a landmark home-video event, and the campaign had to sell a show everyone already knew without leaning on new footage.
One spot builds a New York subway platform shot by shot — station wall, passing train, and light ramp assembled as separate animated layers.
The sequence resolves on the one image that needs no introduction: the Seinfeld logo.
"Sell a show everyone already knew — without leaning on new footage."
Another spot in the series plays on a familiar prop — a cereal box whipping through frame, cereal tumbling as separate particle and shadow passes built for the composite.
Again, the logo carries the close.
