Virtual Reality — VR Playhouse
Virtual Reality — VR Playhouse
A 360° VR world for Jack in the Box's Brunchfast launch, built at VR Playhouse. Hash-brown boulders, egg-yolk flowers, a croissant moon — the whole menu, turned into a landscape.
Why it matters: in VR the food isn't on a plate, it's the terrain — so every biscuit and pepper had to hold up as a place, not a prop.
What went into it
Two full worlds, rendered as equirectangular 360s — a sunrise hash-brown canyon and a midnight field of sunny-side-up flowers under a croissant moon.
Built to surround the viewer completely, top to bottom.
The hero breakfast sandwiches — croissant, biscuit, and muffin, stacked with bacon, egg, and cheese — were sculpted in ZBrush at millions of points.
Detailed enough to become cliffs and boulders a viewer could get right up against.
"The food isn't on a plate — it's the terrain —"
The vegetation was procedural — pepper vines grown with L-systems, then scattered across the terrain with Houdini instancing to fill a whole horizon cheaply.
Everything came together in Nuke for the final 360.
