Projection Mapping — V-Squared Labs
Projection Mapping — V-Squared Labs
V-Squared Labs brought me on to do design boards and then to animate a 3D projection for a national Ford Fusion commercial. The projection was accomplished with two projectors facing an 8′ × 6′ × 16′ concrete block.
The concept: the car would be exposed through the concrete, starting with technical, design-driven animations. Peter Sistrom designed the system for the 3D mapping, and I built all the animations in Houdini from the perspective of the shooting camera.
The animation was done primarily with curve rendering and VOPs in Houdini, then composited in After Effects.
The build included
All of the animation was done in Houdini, primarily with curve rendering and some VOPs — technical, design-driven passes that trace the car before it breaks through.
Every frame was built from the perspective of the shooting camera, so the mapped projection lined up exactly on set.
"Two projectors, one concrete block — and the car breaks through."
The mapping system — designed by Peter Sistrom — used two projectors facing the concrete block, turning its faces into one continuous 3D surface for the animation.
The mapped animation running live on the concrete block during the shoot — the projection as the camera saw it.