Stage concept design for ABC World News Tonight at Tribe

Concept Design — Tribe Design

Tribe Design

Tribe · Bruce Rodgers Stage · Broadcast · Live Events Concept Designer

This was my foundation

Early in my career I was a Concept Designer at Tribe, the design studio led by production designer Bruce Rodgers. Working under Bruce, I developed the visual concepts behind the studio's stage, broadcast, and live-event design.

The work spanned a wide range of clients and shows — stage concept design for ABC World News Tonight and for DEN (where I first met Bruce Rodgers), concert and performance design for Mariah Carey, Marc Anthony, Ricky Martin, and Hanson, and brand and event work for American Express, Microsoft (Windows 2000), and Motorola.

Why it matters: this was my foundation — learning to design for stage, camera, and audience at once.

StudioTribe (Bruce Rodgers, Production Designer)
Jordan HalseyConcept Designer

The work spanned

01

ABC World News Tonight

Broadcast · Stage Concept Design

Stage concept design for ABC World News Tonight — a broadcast set developed at Tribe under Bruce Rodgers.

Designing for broadcast meant every concept had to hold up on camera, not just in the room.

ABC World News Tonight stage concept
ABC World News Tonight stage concept
ABC World News Tonight set design detail ABC World News Tonight set design detail ABC World News Tonight set design detail
02

DEN

Digital Entertainment Network · Stage Concept Design

Stage concept design for DEN — the Digital Entertainment Network, and the project where I first met Bruce Rodgers.

DEN stage concept design DEN stage concept design DEN stage concept design

"Learning to design for stage, camera, and audience at once "

03

Concert & Performance

Mariah Carey · Marc Anthony · Ricky Martin · Hanson

Concert and performance design for Mariah Carey, Marc Anthony, Ricky Martin, and Hanson — visual concepts for artists on stage, developed at Tribe.

Live performance is where stage, camera, and audience collide — the discipline this work was built on.

Mariah Carey performance design concept
Marc Anthony performance design concept
Mariah Carey stage design concept
Ricky Martin concert design concept Ricky Martin concert design concept Ricky Martin concert design concept
Hanson performance design concept Hanson performance design concept Hanson performance design concept
04

Brand & Event

American Express · Microsoft · Motorola

Brand and event work for American Express, Microsoft (Windows 2000), and Motorola — event design concepts developed at Tribe.

Microsoft Windows 2000 event design concept
Microsoft Windows 2000 event design concept
Motorola event design concept
Motorola event design concept
American Express event design concept, New York