Swedish House Mafia three-dot mark glowing against black

Tour Visuals — V-Squared Labs

Swedish House Mafia —

V-Squared Labs Creative Director · Vello Virkhaus Arena EDM Production

Built for the scale and pacing of arena EDM —

Tour visuals for Swedish House Mafia, created at V-Squared Labs under Vello Virkhaus.

Screen content built for the scale and pacing of arena EDM production — designed around the trio's circular iconography and driven by the tempo of the show.

ArtistSwedish House Mafia
StudioV-Squared Labs
Creative DirectorVello Virkhaus
Jordan HalseyVisuals
01

The Circle Language

Design Frames · Motion Graphics

The content starts with a graphic circle language — thin white, red, and yellow arcs sweeping like instruments, holding on black so they read from the back of an arena.

Circular arc design frame in white, red, and yellow Radial spoke pattern inside a swept circle Segmented circle frame with fine linework
02

Style Frames

Screen Content · Composition

Sector shapes and dial fragments layer over the linework — frames composed wide, with repeating side elements built for the span of the tour's screens.

Wide style frame with rotating sector shapes and accent colors
Wide style frame with layered dial fragments and linework

"Screen content built for the scale and pacing of arena EDM —"

03

Dimensional Builds

3D Modeling · Look Development

The flat dials become machined 3D discs — concentric mechanical forms modeled in depth, so the camera can push through and orbit them at show pace.

Camera inside a machined disc tunnel, clay render
Three mechanical discs in perspective, clay render Trio of concentric disc models face-on Three disc models front view, clay render
04

The Three Dots

Identity · Final Look

Everything resolves to the mark itself — three circles on black, blown out to arena scale.

Three white circles on black, the Swedish House Mafia mark