Motion Design — Current TV
Motion Design — Current TV
As a motion designer at Current TV — Al Gore's cable news network — I worked closely with creative director Frank Lentz to build the channel's first on-air broadcast package, taking the newly designed logo by the legendary Peter Saville and turning it into a range of looks and animations.
My initial motion-design tests helped define the network's aesthetic direction — the first passes that set the visual language everything else grew from.
Why it matters: the early tests are where a broadcast identity is really decided. Before anything is locked, someone has to show what the brand moves like.
The work included
Peter Saville's newly designed logo, turned into a range of looks and animations — the motion tests that set the visual language everything else grew from.
"Before anything is locked, someone has to show what the brand moves like."
The initial motion-design tests helped define the network's aesthetic direction — the first passes, before anything was locked.
Frames from the channel's first on-air broadcast package — the Saville mark carried through a full range of looks for air.
