The Circuitry of Life — a four-story projection-mapped cube of light on a downtown Los Angeles rooftop

Projection Mapping — VT Pro Design (Acronym)

Circuitry of Life

Downtown Los Angeles · February 20–21, 2015 Red Bull at Night Projection Mapping · Virtual Reality

A four-story cube of light on a downtown Los Angeles rooftop

The Circuitry of Life was a one-night Red Bull at Night showcase that walked guests up through the history of technology — from analog to digital to a glimpse of the future. Conceived and designed by Heather Shaw of Vita Motus and craned onto a helipad, the cube was projection-mapped by eight projectors, with VT Pro Design on creative technology and Eye Vapor driving the interactive layer.

I built and animated visuals for the mapped structure. The show also became my first VR piece — a 360° CGI experience of the cube, produced afterward with VR Playhouse.

Why it matters: a building-scale, walk-through projection piece has to read as one idea from the street and from every floor inside. Architecture and animation had to be designed together.

Presented byRed Bull (#RBATNIGHT)
Concept & DesignHeather Shaw / Vita Motus
Creative TechnologyVT Pro Design (Acronym)
Creative DirectorMichael Fullman
ProducerEliott Dunwody
InteractiveEye Vapor (Jeff Smith, Matt Wachter)
Jordan HalseyCG & Animation

The night included

01

The Cube, Live

Red Bull at Night · One Night Only

A four-story cube of light, projection-mapped by eight projectors on a downtown LA rooftop — a one-night showcase guests walked up through, floor by floor.

02

Visuals for the Mapped Structure

CG & Animation · Eight Projectors

I built and animated visuals for the mapped structure — content authored at the full wrap-around width of the cube's faces, so every surface carried one continuous idea.

The frames below are shown at their native ultra-wide formats.

Ultra-wide animation frame for the mapped cube surfaces
Ultra-wide animation frame for the mapped cube surfaces
Ultra-wide animation frame for the mapped cube surfaces
Wrap-around content frame for the projection-mapped cube
Wrap-around content frame for the projection-mapped cube
Panoramic strip frame for the mapped surfaces Panoramic strip frame for the mapped surfaces Panoramic strip frame for the mapped surfaces

"It has to read as one idea from the street and from every floor inside."

03

Analog to Digital to the Future

Surface Animation · Frames

The show moved guests up through the history of technology — each level a different chapter, from analog to digital to a glimpse of the future.

Architecture and animation designed together: the content was built to the cube's faces, not cropped onto them.

Animation frame for the cube's mapped face Animation frame for the cube's mapped face Animation frame for the cube's mapped face
Square content frame for the projection-mapped cube
Square content frame for the projection-mapped cube
04

On the Rooftop

Downtown LA · Helipad

Craned onto a helipad and lit for one night. Afterward, the cube got a second life as my first VR piece — a 360° CGI experience produced with VR Playhouse.

The Circuitry of Life cube photographed at the Red Bull at Night event