Jack in the Box | Virtual Reality | VR Playhouse | 2016
![jack in the box brunchfast vr playhouse 004](https://jordanhalsey.com/wp-content/uploads/2023/12/jack-in-the-box-brunchfast-vr-playhouse-004-1920x960.webp)
Brunchfast | Jack in the Box | 360 CGI Experience
Director: Derin Turner
Producers: Ian Forester, Christina Heller, Dylan Southard
Production Coordinators: Joseph Brock, Sara Gunderson
Technical Director | Lead Artist: Jordan Halsey
Chief Technologist: Joel Jones-Marino
To help launch Jack In The Box’s new Brunchfast menu, VR Playhouse teamed with David & Goliath agency, Horizon Media, and influencers Bart Baker, Daym Drops, and Josh Elkin for an epic ride through the potato fields, bacon forests, and brunch-inspired landscapes of Jack’s mind. I was responsible for designing and creating the 3D food worlds and overseeing the compositing.
![](https://jordanhalsey-public.s3.us-west-2.amazonaws.com/Images/Projects/VR-Playhouse/VR-Playhouse-Jack-In-The-Box-Virtual-Reality/jack-in-the-box-brunchfast-vr-playhouse-002.webp)
Rendering the Worlds in Houdini with Mantra
![](https://jordanhalsey-public.s3.us-west-2.amazonaws.com/Images/Projects/VR-Playhouse/VR-Playhouse-Jack-In-The-Box-Virtual-Reality/jack-in-the-box-brunchfast-vr-playhouse-003.webp)
![jack in the box brunchfast vr playhouse 006](https://jordanhalsey.com/wp-content/uploads/2023/12/jack-in-the-box-brunchfast-vr-playhouse-006-1920x960.webp)
![jack in the box brunchfast vr playhouse 005](https://jordanhalsey.com/wp-content/uploads/2023/12/jack-in-the-box-brunchfast-vr-playhouse-005-1920x960.webp)
![jack in the box brunchfast vr playhouse 002](https://jordanhalsey.com/wp-content/uploads/2023/12/jack-in-the-box-brunchfast-vr-playhouse-002-1920x960.webp)
Environment Modeling in SideFX Houdini
![](https://jordanhalsey-public.s3.us-west-2.amazonaws.com/Images/Projects/VR-Playhouse/VR-Playhouse-Jack-In-The-Box-Virtual-Reality/jack-in-the-box-brunchfast-vr-playhouse-houdini-008.webp)
![](https://jordanhalsey-public.s3.us-west-2.amazonaws.com/Images/Projects/VR-Playhouse/VR-Playhouse-Jack-In-The-Box-Virtual-Reality/jack-in-the-box-brunchfast-vr-playhouse-houdini-006.webp)
![jack in the box brunchfast vr playhouse houdini 005](https://jordanhalsey.com/wp-content/uploads/2023/12/jack-in-the-box-brunchfast-vr-playhouse-houdini-005-scaled.webp)
![jack in the box brunchfast vr playhouse houdini 007](https://jordanhalsey.com/wp-content/uploads/2023/12/jack-in-the-box-brunchfast-vr-playhouse-houdini-007-scaled.webp)
![jib instance 004](https://jordanhalsey.com/wp-content/uploads/2023/12/jib_instance_004-scaled.webp)
Food Modeling in ZBrush
![](https://jordanhalsey-public.s3.us-west-2.amazonaws.com/Images/Projects/VR-Playhouse/VR-Playhouse-Jack-In-The-Box-Virtual-Reality/jack-in-the-box-vr-food-sculpts-vr-playhouse-00.webp)
![](https://jordanhalsey-public.s3.us-west-2.amazonaws.com/Images/Projects/VR-Playhouse/VR-Playhouse-Jack-In-The-Box-Virtual-Reality/jack-in-the-box-vr-food-sculpts-vr-playhouse-002.webp)
![jack in the box vr food sculpts vr playhouse 001](https://jordanhalsey.com/wp-content/uploads/2023/12/jack-in-the-box-vr-food-sculpts-vr-playhouse-001.webp)
![jack in the box vr food sculpts vr playhouse 008](https://jordanhalsey.com/wp-content/uploads/2023/12/jack-in-the-box-vr-food-sculpts-vr-playhouse-008.webp)
![jack in the box vr food sculpts vr playhouse 004](https://jordanhalsey.com/wp-content/uploads/2023/12/jack-in-the-box-vr-food-sculpts-vr-playhouse-004.webp)
Compositing the 3D Renders in Nuke
![](https://jordanhalsey-public.s3.us-west-2.amazonaws.com/Images/Projects/VR-Playhouse/VR-Playhouse-Jack-In-The-Box-Virtual-Reality/jack-in-the-box-brunchfast-vr-playhouse-nuke-004.webp)
![](https://jordanhalsey-public.s3.us-west-2.amazonaws.com/Images/Projects/VR-Playhouse/VR-Playhouse-Jack-In-The-Box-Virtual-Reality/jack-in-the-box-brunchfast-vr-playhouse-nuke-002.webp)
![jack in the box brunchfast vr playhouse nuke 006](https://jordanhalsey.com/wp-content/uploads/2023/12/jack-in-the-box-brunchfast-vr-playhouse-nuke-006-scaled.webp)
![jack in the box brunchfast vr playhouse nuke 005](https://jordanhalsey.com/wp-content/uploads/2023/12/jack-in-the-box-brunchfast-vr-playhouse-nuke-005-scaled.webp)
![jack in the box brunchfast vr playhouse nuke 003](https://jordanhalsey.com/wp-content/uploads/2023/12/jack-in-the-box-brunchfast-vr-playhouse-nuke-003-scaled.webp)