Home » Ford Fusion | Projection Mapping | V Squared Labs
Ford Fusion | Projection Mapping | 2012
Company: V Squared Labs
Creative Director: Vello Virkhaus
V Squared brought me on to do design boards and then to animate a 3D projection for a national Ford Fusion commercial. The projection would be accomplished through the use of two projectors that face an 8’X6’X16’ concrete block. Peter Sistrom designed the system for the 3D Mapping and I built all the animations in Houdini from the perspective of the shooting camera.
The concept being that the car would be exposed through the concrete starting with these technically designed animations. All of the animations were done in Houdini, primarily with curve rendering, some Vops and then composited in After Effects.